#3 / 2021

. Attention to higher education as a driving force of territorial development is due to the fact that since the middle of the twentieth century, state policy has been focused on the development of human capital as the basis for long-term economic success. In recent years, advanced economies have steadily increased spending on higher education. The new requirements for Russian higher educational institutions and the quality of education are quite high and tough, due to the fact that universities have a huge impact on the development of the constituent entities of the Russian Federation and, consequently, the entire state in general. The contribution of universities to the development of regions is expressed in the creation of innovative entrepreneurship, in an increase in human capital, labor productivity due to an increase in the education of workers. Modern relations between regions and universities should be based on partnerships, which are of mutual interest, since they contribute to solving problems of a socio-economic nature.

doi: 10.53598 / 2410-3683-2021-3-285-13-19

13-19.pdf

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An assessment is made of the impact of existing territorial resources on the formation of the gross regional product (GRP). The analysis of the GRP per capita indicator is carried out as an indicator of the level of well-being of the inhabitants of the corresponding region. The dynamics of GRP per capita is studied, the leading ones are singled out and lagging regions, causal relationships are assessed. Data of the North Caucasus Federal District, as the district with the largest number of outsider regions in terms of gross regional product per capita. A detailed description of the state of the resource base and the resource potential of the regions of the district, where more attention is paid to the Stavropol Territory. A study of the structure of the GRP of the region is being carried out, agriculture is separately noted, a comparison is made with the indicators for the North Caucasus Federal District and the Russian Federation (4.15% in GRP structure for 2019). The period under study covers 2000-2019. Based on the results of the study, the need for the development of agro-industrial production in the Russian Federation is noted, as well as an integrated approach to assessing the socio-economic development of regions and the level of well-being of the population, which will include an analysis of the resources and resource potential of the territory.

doi: 10.53598 / 2410-3683-2021-3-285-20-28

20-28.pdf

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The article discusses the features of the modern methodology of strategic planning of the socio-economic development of municipalities. It is emphasized that local community stakeholders are involved in planning, rather than all target groups, which can lead to resistance to strategic change by local communities. The author describes the reasons for resistance to change: economic, social, personal, political and proposes a change management project as a tool to overcome resistance to change in the municipality. The technology for developing a change management project was developed by the author based on the model of Kurt Levin and the technology for strategic planning of the Kuban School for the Development of Local Communities.

doi: 10.53598 / 2410-3683-2021-3-285-29-34

29-34.pdf

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Economy of Agrarian-Industrial Complex

The issues of increasing the productivity of grain production are interdisciplinary, requiring knowledge in the fields of: economics of the agro-industrial complex, breeding, meteorology, agriculture, crop production, soil science, agronomy and so on. In scientific terms, the following concepts are most often used in matters of grain production: yield, productivity, productivity, efficiency. The article is devoted to the theoretical aspects of the basic concepts of productivity of grain production in Russia. Climatic factors affecting grain production in Russia play an important role, their assessment and accounting in the economy are necessary. There is a practical need to consider and investigate the productivity of grain production, taking into account the influence of meteorological factors on it, which have risk-extreme values and the property of nonlinearity. In order to predict the impact of climatic factors on the productivity of grain production, it is necessary to use combined.

doi: 10.53598 / 2410-3683-2021-3-285-35-42

35-42.pdf

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The article is devoted to the study of regional aspects of state regulation of the regional agro-industrial complex on the basis of project approach. The role of program-target planning based on the principles of project management in ensuring the socio-economic development of the territorial agro-industrial complex is revealed. The territorial and sectoral features of the agro-industrial complex of the Republic of Adygea, which determine the measures of state regulation of economic processes, are disclosed. The analysis of the results of the implementation of regional projects «Export of agricultural products in the Republic of Adygea» and «Creation of a system of support for farmers and development of rural cooperation in the Republic of Adygea» aimed at increasing the competitiveness of agro-industrial production in the depressed region. The strategic directions of modernization of the agro-industrial complex of the Republic of Adygea, effective instruments of state regulation of reproductive processes are presented. The main problems and directions of development of project management of socio-economic processes in the agro-industrial complex of the depressed region are revealed.

doi: 10.53598 / 2410-3683-2021-3-285-43-54

43-54.pdf

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MARKETING

The goal of any company is to ensure stable development and search for opportunities for further growth. Using various tools, companies develop appropriate business development strategies. In the field of brand management, such a strategy is based on the development of measures aimed at ensuring stable inflows of profits from investments in the brand. At the same time, the emphasis on certain managerial influences may shift depending on the approaches to assessing brand capital, in the results of which employees, owners and consumers may be interested. The article analyzes the main approaches to the assessment of brand capital, identifies the targets of various approaches, justifies the need for an integrated approach to the formation of brand capital in the practice of brand management, clarifies the indicators of brand capital assessment.

doi: 10.53598 / 2410-3683-2021-3-285-63-69

63-69.pdf

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PERSONNEL MANAGEMENT

The success of any organization, regardless of the organizational and legal form, depends on the employees working in it, and the ability to rationally organize and manage human resources. The need for the development of theory and methodology for managing the system of professional development has become more acute in the context of innovative development of the economy. The strategy of economic growth assumes a transition to a higher level of formation of the principles of the firm's life. More and more scientists are studying human capital and its management. In this regard, the individual functions of the personnel management system are analyzed. One of these functions is the professional development of the organization's employees, which is responsible for the effective use of human resources throughout the work. From the first day of an employee's presence in the organization, it is necessary to build the trajectory of his work activity. Recruitment, introduction to the position, adaptation - the formation of a new employee, his consolidation. Further, with the help of various methods for assessing his abilities and analyzing his desires and capabilities, it is possible to ensure the construction of development paths, effective career moves, and the creation of a personnel reserve. Thus, the company is establishing an integrated approach to human capital management.

doi: 10.53598 / 2410-3683-2021-3-285-55-62

55-62.pdf

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