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The Bulletin of the Adyghe State University, Series "Economics" |
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#1 / 2024ManagementKOBOZEVA E.M., AL SEKHMARANI M.H.,RYABTSEVA S.V.HOW TO IMPROVE THE EFFICIENCY OF COMMUNICATION IN SOCIAL MEDIA ON THE EXAMPLE OF CHEF PROJECT LLC: ANALYSIS
The article discusses conceptual approaches to defining the contents of communication. The authors highlight the key elements of the marketing communications system and determine the possibility of their application in the restaurant business. The research studies the tools used within the communication policy of Chef Project LLC, identifies the advantages and disadvantages of the communication policy, resulting in a new marketing communications program which includes the active use of social media. The authors conclude that the development and implementation of a marketing communications program will allow the company to use all available resources efficiently and productively, ensuring its competitiveness in the restaurant business.
DEVELOPMENT OF THE INNOVATIVE POTENTIAL OF A COMPANY IN THE OIL AND GAS INDUSTRY (BASED ON PJSC NK ROSNEFT)
The article notes the need for the development of innovative potential at the enterprises of the oil and gas industry. The most important factors requiring the introduction of new technologies that contribute to improving production efficiency are indicated. The analysis of the innovative potential of the enterprise of the oil and gas industry of Rosneft has been carried out. Measures are proposed to improve and develop the innovative potential of the company, which will increase the efficiency and improve the results of the operation of the enterprise. It is concluded that innovative activity contributes to the search for new oil and gas fields, an increase in the resource extraction coefficient and the depth of processing of materials, and a reduction in losses during the extraction and transportation of oil and gas.
THE TRANSFORMATION OF THE MODERN MODEL OF CORPORATE SOCIAL RESPONSIBILITY: TRENDS, FACTORS, AND RESULTS
This paper considers the factors that determine the ongoing transformation of the corporate social responsibility model into the ESG concept. As a result of the analysis, the author highlights modern trends in the development of corporate social responsibility. The factors contributing to the introduction of the ESG approach into Russian companies and the specifics of the implementation of the ESG concept in Russia are presented separately. In addition, the paper identifies potential ESG risks for companies that ignore "sustainable development".
EFFECTIVE PUBLIC MANAGEMENT OF INVESTMENT PROJECTS TO ACHIEVE SOCIO-ECONOMIC DEVELOPMENT GOALS
The article analyzes the principles of how investment projects are chosen to receive state funding. The author compares methods for assessing the effectiveness of investment projects funded from state budget at the federal and regional levels. On March 2, 2024, the government started using updated principles for assessing the feasibility of using state budget funds for investment projects. The author chose to study the approaches used by Moscow and St. Petersburg as samples for analyzing methods at the regional level. The data obtained by the author based on the results of the study are verified by analyzing the results of control and analytical activities of the Accounts Chamber of the Russian Federation.
REGIONAL AND SECTORAL ECONOMYKAZANKINA O.A., KUBLIN I.M., SHUMAKOVA I.A.E-COMMERCE PLATFORMS (MARKETPLACES): A LOOK INTO THE FUTURE
E-commerce is one of the most rapidly developing areas of Russia’s economy. The main goal of e-commerce is to establish swift, flexible, and efficient connection between manufacturers of products and potential intermediaries and consumers via the use of digital technologies. This is particularly relevant for domestic commercial businesses that have to search for potential customers through their own means. This paper explores how marketplaces have become a new stage in the development of e-commerce and an integral part of trade relations in the retail network.
ORGANIZING EFFECTIVE INTERACTION BETWEEN MANAGING COMPANIES AND HOMEOWNERS THROUGH A SYSTEM FOR CONTROL AND EVALUATION OF SERVICE QUALITY
This paper presents the results of the research on how to establish efficient communication between management companies and homeowners. The author found that setting and supporting the interaction between the parties is a fundamental factor for housing and utilities infrastructure. The analysis of the efficiency of the management company was executed using a customer-centric approach. As a solution, the author proposes to implement a system of control of quality and cost of services provided to maintain the common property. This takes into consideration the opinions of the homeowners. The study includes the assessment of the services provided as part of housing and utilities management, which will be later used to create a rated list of managing companies.
THE QUALITY OF SERVICE PROVISION IN INTERNET MARKETING: TRANSITION FROM THE WESTERN TOOLS TO THE DOMESTIC ONES
It is a known fact that marketing in Russia is in a state of instability, which is why businesses are in a constant search for solutions to existing problems. The paper discusses the possibilities of promoting Russian businesses through the popular domestic platform VKontakte. The authors study the general state of SMM in Russia at the end of 2023, provide information on the main metrics used to conduct the research, and give forecasts for the development of marketing in social networks for the first half of 2024.
THE IMPACT OF THE COMPANY PERFORMANCE ON THE RATING SCORE OF THEIR INNOVATIVE IT PROJECTS
The purpose of this paper is to study the correlation between the rating score of an innovative IT project and the performance of companies. The research methods used in this study include regression analysis. As a result of the conducted research, the authors determine the correlations between the score of an innovative IT-project and such performance indicators of companies as: the presence of a credit history, the period of registration of the company, the number of staff and the availability of a website. The results obtained can be used in the selection of criteria for evaluating innovative IT projects, as well as for improving evaluation methods.
THE DEMOGRAPHIC ASPECTS OF ENSURING SOCIO-ECONOMIC DEVELOPMENT of the ROSTOV REGION
The demographic policy of a government is the most important tool for ensuring the effectiveness of regional development, hence why it’s important to promptly provide information about the demographic situation in the region. This paper provides an analysis of the characteristics of the demographic situation in the Rostov region, the dynamics of development of which in recent years has been characterized as negative. Thus, in particular, over the past ten years, the population of the region has decreased by almost 2%, and the general increase in the number of residents of the region for quite a long time was ensured exclusively by a positive migration balance. The structural features of the age-sex pyramid of the population of the Rostov region also have a rather negative impact on the demographic situation. It is also worth paying attention to the fairly low proportion of children in the region's population structure. Another characteristic feature is a very significant proportion of the population whose age exceeds the working age. The results of this analysis show that the main directions for solving these issues, as in the vast majority of other regions of the Russian Federation, include increasing the birth rate, strengthening the institution of the family, and increasing life expectancy.
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