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The Bulletin of the Adyghe State University, Series "Economics" |
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#3 / 2025ManagementAlla V. GLADYSHEVA, Lyudmila N. POCHINALINA, Elena Yu. MOKEEVAPRACTICE-ORIENTED APPROACH TO MAKING MANAGEMENT DECISIONS
The article analyzes the activities aimed at making decisions in the organization. Many key performance indicators of the organization, including competitiveness, business reputation, and financial stability, depend on the effectiveness of making management decisions. The theoretical significance of the study is to determine the assessment of the effectiveness of decision-making, identify risks in the process of implementing a management decision and counteracting emerging risks. The study was conducted on the example of LLC "PEC". The analysis of the organization's activities revealed a number of shortcomings in the system of making management decisions. To eliminate the identified shortcomings in making a management decision in LLC "PEC", measures were proposed to improve the system under study. The developed measures will improve the system of making management decisions and avoid emerging risks. The practical significance of the study is that the results obtained can be used not only by organizations carrying out similar activities, but also as a basic technology for making a management decision.
STATE AND PROSPECTS OF USING ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN BUSINESS
The article considers the use of artificial intelligence (AI) technologies in modern business and outlines the prospects for their use in the future. The analysis of the main areas of AI application is carried out. The dynamics of business process automation based on the use of artificial intelligence technologies in foreign countries in the period from 2022 to 2028 is reflected based on research by Garnet Consulting Group. It is revealed how the process of implementing AI in various sectors of the economy in the Russian Federation is carried out. It is noted that state support for the development of AI technologies is provided by national projects. A comparative analysis of the use of AI solutions by Russian organizations in 2023 and 2024 is carried out, convincing that the influence of AI technologies on various areas has grown significantly. Particular attention is paid to the analysis of the advantages of implementing artificial intelligence in business. Disadvantages and potential risks of such implementation are identified - from ethical issues to high implementation costs and dependence on data quality. The article emphasizes that competent and correct optimization of business processes due to AI technologies is becoming an important competitive advantage and helps to develop business more sustainably and increase its competitiveness.
APPLICATIONS OF ARTIFICIAL INTELLIGENCE IN MANAGEMENT DECISION-MAKING AT AGRICULTURAL ENTERPRISES
The article reveals the potential of artificial intelligence in the field of management activities at agricultural enterprises. Particular attention is paid to assessing the effectiveness of artificial intelligence in implementing management decisions in the agricultural sector. In this paper, artificial intelligence is considered as an assistant in processing big data, monitoring the production process, and as a tool for a management decision support system. At the moment, the level of digitalization in the agricultural sector creates a solid technological basis for the use of artificial intelligence in management tasks. In this regard, the author proposes a model for making management decisions using the example of the crop production industry. The author studied the synergistic effect of the interaction of artificial intelligence and humans in the agro-industrial complex. The key aspect of this symbiosis is the harmonious combination of human intuition and the analytical capabilities of artificial intelligence. The paper presents the risks associated with the introduction of artificial intelligence, and one of the significant ones is a weak cybersecurity system.
A COMPREHENSIVE APPROACH TO DESIGNING LOYALTY PROGRAMS IN TOURISM ACTIVITIES
This study focuses on the methodology of designing and implementing loyalty programs as a strategic tool in the context of the tourism industry. It argues that a loyal consumer base is a critical asset that determines the competitiveness of an enterprise, reduces marketing costs, and contributes to the creation of a sustainable positive image. The paper proposes a structured step-by-step development algorithm that includes the following steps: formulating strategic and tactical goals, conducting a segmentation analysis of target audiences and identifying their behavioral patterns, selecting the optimal type of software mechanism (point, status, or coalition model), designing the program architecture, including the rules for awarding and deducting rewards, and developing a financial and economic model for evaluating profitability (ROI), planning of integration channels of communication and promotion; implementation of a feedback monitoring system and KPIs for subsequent effectiveness assessment. Special emphasis is placed on the correlation between the implementation of loyalty programs and key business metrics: Customer Retention Rate and customer value in life (LTV). The study contains practical recommendations on program customization, taking into account the industry specifics of the tourism business, and also offers a methodology for permanent evaluation and iterative optimization of their effectiveness.
INTEGRATED CORPORATE STRUCTURES OF THE OIL REFINING COMPLEX OF RUSSIA: PROBLEMS AND DIRECTIONS OF DEVELOPMENT
The relevance of this study is due to the growing complexity and integration of the oil refining complex of Russia, as well as the need to improve its efficiency and sustainability in the face of external and internal challenges. The purpose of the work is to conduct a comprehensive analysis of the problems and prospects for the development of integrated corporate structures of Russian oil refining companies. The object of the study is the integrated corporate structures of the oil refining complex of Russia. The subject of the study is the processes of formation, development and functioning of corporate structures in the industry. The methods of economic modeling, system and analytical approaches were used as scientific methods. The theoretical base includes research in the field of corporate management, strategic analysis and industry economics. The practical significance of the work lies in the presentation of recommendations for the development of integrated corporate structures, which contributes to increasing their efficiency, sustainability and competitiveness. The results of the study allow us to identify current problems, analyze trends and propose promising directions for the development of corporate structures to ensure the sustainable functioning of the oil refining complex of Russia.
THE DEVELOPMENT OF AGILE MANAGEMENT METHODS IN THE CONTEXT OF GLOBAL DIGITALIZATION
The article is devoted to the analysis of digitalization as a complex socio-technological process that transforms value creation models in the public and private sectors. The purpose of the study is to identify the key drivers of digital transformation, show their connection with organizational responses (Agile/DevOps, platform architectures, distributed teams) and evaluate the management effects using the example of Russian e-government platforms. It is shown that the current wave of digitalization is determined by a combination of demographic trends (aging and labor shortages), technological progress (exponential growth in AI power with falling computing costs), the “information explosion” and the covid shock, which has accelerated the transition to online interactions. At the industry level, this is manifested in the scaling of platform models (the “uberization” of logistics and services), the development of IoT, a cashless economy, a streaming media segment, e-grocery and online fitness. The public sector has seen a shift from regulatory-hierarchical schemes to iterative delivery of changes: Gosuslugi demonstrates the possibility of high-frequency releases and continuous improvement, while Gostech institutionalizes Agile offices and a product approach to managing the GIS portfolio. Specific challenges of distributed work (infrastructure, knowledge sharing, facilitation of large meetings, “invisible hierarchies” of subgroups) and practices for overcoming them (standardized communication protocols, team coupling, engagement metrics, customization of rituals and tools) are identified.
REGIONAL AND SECTORAL ECONOMYFiruza Yu. ABDUZHALILOVAUSE OF STRATEGIC AND OPERATIONAL MARKETING MODELS IN THE ACTIVITIES OF A NATIONAL RESEARCH UNIVERSITY IN INTERNATIONAL MARKETS
The article is devoted to the study of the possibilities of using strategic and operational marketing models in planning and implementing areas of marketing activities of national research universities as specific entities of market relations in the markets of international scientific and educational services. Based on the analysis and generalization of the practice of marketing modeling on the strategic and operational horizons of planning advancement, areas of joint use of strategic and operational marketing models are identified, and objective and subjective limitations and problems of their comprehensive and synchronous application in practice are identified and structured. From the standpoint of solving specific problems of organizing marketing and information policy and marketing management in entities of the scientific and educational services market, promising opportunities for using the results of modeling strategic and operational decisions in the implementation of international activities of national research universities are substantiated. The example of Belgorod State National Research University reveals the possibilities of using the analytical potential of the semantic core method in identifying the degree of compliance of the imperatives of marketing strategies of the NRU group with the actually implemented efforts in strategic and operational marketing activities in the international market. In the context of improving the image and protecting the reputation of universities in the global market space, recommendations have been developed for organizing marketing modeling of the systemic process of advocacy of the brand of the national research university in international markets. The results of the study have a high degree of theoretical significance and applied relevance. The article may be useful for researchers of problems of organizing and conducting strategic and operational marketing activities in international markets of goods and services.
SUSTAINABLE DEVELOPMENT MANAGEMENT OF AN ORGANIZATION BASED ON CORPORATE EMPLOYEE TRAINING
In the context of global demographic aging and digitalization of the economy, the labor market is undergoing qualitative transformations that require a rethinking of corporate human capital management strategies. The article examines the role of corporate training programs for older employees as a strategic tool for developing intra-company human capital. A theoretical and methodological analysis of approaches to interpreting older workers as valuable carriers of organizational knowledge and sustainable human capital is carried out. It is shown that common stereotypes about the reduced learning ability of older employees are not confirmed empirically. Particular attention is paid to the analysis of corporate training programs in international and domestic practice. Successful cases of companies in Germany, Japan, Finland, as well as Russian organizations are considered. The economic efficiency of investments in training older employees is substantiated. Barriers to the implementation of training programs for older employees are separately identified - digital illiteracy, motivational and methodological limitations, ageism in management. Practical recommendations are offered for the formation of an inclusive learning environment, the implementation of age management, the development of adapted methods and the strengthening of state support for corporate initiatives in this area.
FACTORS OF DEMOGRAPHIC DEVELOPMENT: THE RUSSIAN EXPERIENCE
This article examines the demographic situation in Russia, as well as the key factors influencing its development. The dynamics of fertility, mortality and migration over the past decades are analyzed, the influence of social, economic and cultural aspects on changes in demographic processes is emphasized. The study is based on statistical data, which allows us to identify the main trends and patterns. The consequences of current demographic challenges for the socio-economic sphere and the healthcare system are discussed. In conclusion, recommendations are offered for changing public policy in order to improve the demographic situation in the country and improve the quality of life of the population. The article is intended for researchers, specialists in the field of demography, as well as for government agencies dealing with social and economic development.
THE ENSURING SOCIO-ECOLOGICAL-ECONOMIC SUSTAINABILITY OF THE REGIONAL GAS TRANSPORTATION SYSTEM (USING THE KRASNODAR REGION AS AN EXAMPLE)
The article is devoted to a comprehensive analysis of the problems of ensuring socio-ecological-economic sustainability of the gas transportation system (GTS) of the Krasnodar region, which is of strategic importance for ensuring sustainable development of the territory. When studying the functioning processes of the regional GTS, attention is focused on various economic, social and environmental aspects of its impact on regional development processes and problematic issues arising in this context. The creation of a regional technological platform "Sustainable Gas Transportation System" is proposed as an innovative institutional mechanism, combining the efforts of business, government and the scientific community in the development and implementation of advanced solutions. A conceptual model of the platform's functioning is presented, aimed at improving the reliability, efficiency and environmental safety of the GTS, as well as promoting the sustainable development of the Krasnodar region.
CONCEPTUAL APPROACHES TO MEASURING REGIONAL DIFFERENTIATION IN THE CONTEXT OF THE SPATIAL-NETWORK REGULATORY PARADIGM
The problem of regional differentiation remains one of the key issues of economic geography and regional economics, exerting a significant influence on the formation of spatial development policy. The increase in disproportions in socio-economic indicators, distribution of resources and industrial potential between territories requires a systematic approach to their measurement and analysis [1]. The article systematizes modern methods for assessing interregional differences in socio-economic development. Based on the analysis of composite indicators, spatial econometrics and convergence analysis methods, an integrated approach to measuring regional differentiation in the context of the spatial-network regulatory paradigm is proposed. Empirical testing was carried out on data for the constituent entities of the Russian Federation for 2010-2022. The stable clusters of regions with different development trajectories were identified. The recommendations for improving regional policy, taking into account the identified spatial patterns, were formulated.
ANALYSIS OF THE CURRENT LABOR MIGRATION POLICY IN RUSSIA
This scientific article focuses on the current issues of labor migration in Russia, exploring the changes in public perception of this phenomenon and its impact on the country's socio-economic development. With an aging population and a declining workforce, labor migration has become an important tool for maintaining economic stability. The article emphasizes that successful migration policies require a comprehensive approach that includes legal support, migrant adaptation, and the optimization of migration flows. It also highlights the government's important initiatives to simplify procedures for foreign workers, which contribute to the integration of migrants into society and improve the labor market situation. Thus, the study emphasizes the importance of developing an effective migration policy that takes into account both the economic and social aspects of labor migration, offering directions for further research and practical recommendations.
APPROACHES TO THE IMPLEMENTATION OF AGILE METHODS IN THE ORGANIZATION OF WORK AT THE ENTERPRISE
In the context of a dynamically changing business environment, Agile approaches are becoming the most important tool for companies seeking to quickly adapt and increase competitiveness. This article examines the use of Agile practices in Russian organizations, focusing on their impact on business processes and the ability to adapt to market requirements. Based on the data of the study "Agile in Russia 2023", which covered more than a thousand respondents, key successes and difficulties in implementing Agile are identified. The practice of transformation is considered using the example of the Timbermash Baikal company, where the implementation of Agile increased the flexibility of project management and reduced the time of their implementation. The results confirm that Agile is becoming a strategic approach that helps to adapt to constant changes in the business environment, contributing to a more effective response to customer needs and improving the quality of products. The article offers recommendations for organizations planning the transition to Agile, emphasizing the importance of taking into account the unique conditions of each company when implementing these approaches.
CHILDREN'S GOODS AND SERVICES MARKET: CHILD WELL-BEING INDEX
The children's goods and services market is a dynamically developing system characterized by a high degree of segmentation, a significant emotional component and the progressive influence of digital technologies. To ensure successful operations and implement effective interaction with the target audience - parents - a deep understanding of the specifics of this market is necessary. The subject of the article is the criteria and factors that determine the purchase of goods and services for children in terms of the impact on the child well-being index, the influence of parents' values and lifestyle when choosing children's goods and services, and the development of ethical advertising campaigns. The purpose of the study is to determine the elements of an integrated marketing approach that contributes to both an increase in sales and an increase in the child well-being index by developing socially responsible and ethical behavior in companies operating in the children's goods and services market. This study contributes to the development of theoretical concepts of responsible marketing in the field of children's goods and services.
APPROACHES TO THE METHODOLOGY FOR CALCULATING THE DIVERSIFICATION OF ECONOMIC ACTIVITIES OF AGRICULTURAL ENTERPRISES
Increasing the level of well-being of the rural population of Russia remains a priority task of socio-economic development, requiring a systematic approach to the modernization of the agricultural sector. The strategic direction of the modernization of the agricultural economy is the diversification of production models through the introduction of alternative activities, including agritourism and processing of bioresources. The article identifies key indicators that affect the success of diversification processes, including institutional conditions, access to infrastructure and the level of human capital. A comparative analysis of methodological approaches to the classification of rural areas made it possible to identify the parameters that form their socio-economic profile. Based on the analysis of economic, environmental and demographic indicators, a unique typology of the subjects of the Federation has been developed, taking into account the specifics of intersectoral interactions. The use of intersectoral balance methods, in particular statistical tables "Input-Output", provided a quantitative assessment of intermediate consumption coefficients for 33 regions of the country. The methodological apparatus presented in the article is based on the calculation of the share of each type of product in the structure of intermediate consumption, which makes it possible to determine the indirect influence of related industries on the development of a tourism cluster in a particular area. Testing the approach on the application documentation data for the Agrotourism grant of the Republic of Buryatia for 2022 demonstrated the possibility of forecasting the multiplier effect with a forecast until 2030. Integration of the obtained data into the author's typology of rural areas revealed four clusters that differ in diversification potential: from agro-industrial hubs with a high multiplier effect to depressed areas requiring targeted support. The proposed classification serves as a basis for the formation of differentiated public policy measures aimed at reducing interregional disparities and activating endogenous growth factors.
INTERTERRITORIAL INTERACTIONS OF URBAN AND NON-URBAN ZONES AS A FACTOR IN ACTIVATING THE SOCIO-ECONOMIC SPHERE OF REGIONS IN THE CONTEXT OF FORMING A SINGLE SPACE AND IMPROVING REGIONAL ECONOMIC POLICY
The article is devoted to the scientific and theoretical substantiation and search for endogenous factors of spatial and economic growth and development of regions, considered as a perimeter for the interaction of various territorial structures and formation. The article presents individual conceptual provisions reflecting the features and specification of the mechanism of interterritorial interaction of urban and non-urban territories, considered as a factor in activating the socio-economic sphere of regions in the context of forming a single economic space and developing an adequate regional policy for the economic development of territories. The results of a comparative analysis of urban and non-urban areas from the standpoint of favoring the formation and functioning of subjects of the socio-economic sphere of territories are presented. The article provides a detailed description of the functions of various types of territories that favor their systemic interaction, and concludes that such interaction of localities is predetermined by the coincidence of individual functions in relation to each other, which is a substantive basis for the formation of a single economic space of regions and the development of interterritorial partnership projects. Cross-tabulation of the functions of territories and subjects of the socio-economic sphere is carried out in the context of implementing the competitive advantages of extra-urban settlements considered as a source for the growth and development of urban urbanized space. At the same time, the authors take into account the conceptual position according to which interterritorial convergence in the economic, social, business, infrastructure spheres, as well as production and institutional convergence of localities is a favorable condition for the formation of a single economic space of subjects in the format of achieving the imperatives of spatial development policy at the regional and macro-regional levels. In this conceptual and ideological plan, the materials of the article introduce elements of new knowledge into the theory of regional and spatial economics, the formation of a single economic space and the management of regional socio-economic systems. The provisions of the article can be used as an epistemological background for further theoretical research.
BUSINESS SPECIALIZATION OF REGIONS AS A FACTOR OF SUSTAINABILITY OF REGIONAL ECONOMIC SYSTEMS: GENERAL CONCEPTUAL PROVISIONS
The article reveals individual conceptual aspects of the formation, identification and use of business specialization of regions as a reserve for increasing the sustainability of the development process of regional economic systems. In the article, from the standpoint of synthesis and combination of theories of regional and sectoral economics, as well as the concept of managing sustainable development of regional economic systems, conceptual provisions are formulated that reveal the features and specifics of the formation and use of the profile of business specialization of entities. Being an integral part of economic specialization, the business profile of the economy is a comprehensive marker for identifying the system of competitive advantages of regional socio-economic systems. The study revealed the temporal specificity of the formation of the business environment in the regional economy, which the authors propose for consideration as an institutional factor in the market nature of the development of regional economic systems. At the same time, it is emphasized that the economic and geographical advantages of regional economic systems are realized through the institutional and entrepreneurial contour in combination with the infrastructural sectors of the economy. The study also presents a multi-approach characteristic of the regional business sphere, as well as a classification matrix of system-forming entities of the regional business sphere in relation to the overwhelming diversity of regional entities. In conclusion, the article presents a theoretical and model vision of the modern established structural model of the business sphere of regions, which is a zonal testing ground for the implementation of absolute and relative market advantages due to the economic and geographical characteristics of the area. The article expands the set of theoretical provisions of modern regional and spatial economics, concepts of sustainable development of the regional economy, institutional factors of regional growth. The provisions of the article may be in demand by the scientific and research community when conducting further theoretical research of a fundamental and exploratory nature.
INFORMATION AND ANALYTICAL SUPPORT FOR RURAL DEVELOPMENT MANAGEMENT
The article proposes the use of an algorithm to improve the efficiency of information and analytical support for rural development management. The algorithm is based on a combination of various types of data: statistical, sociological, spatial; and involves regulating the processes of collecting and processing information on the state and development of rural areas. The algorithm will improve the quality of development and the success of rural development programs, as well as the satisfaction of the rural population with the transformations. Another result is the development of recommendations for rural development management. A distinctive feature of the approach is the consideration of rural areas through the prism of systems thinking - identifying key subsystems and forming directions for their development in conjunction with each other. This approach will have a positive effect on the social well-being and economy of the village, will change migration sentiments and attract new rural residents.
SOCIAL AND LABOR RELATIONS AND SOCIAL PARTNERSHIP: THEORETICAL ASPECT
The article examines the theoretical foundations and structure of social and labor relations, as well as the institution of social partnership in the context of the modern socio-economic environment. The article provides a classification of social and labor relations by the content of labor activity, the scope of authority, the nature of income distribution, the degree of regulation and methods of communication, which allows us to comprehensively characterize the multi-level nature of this phenomenon. Particular attention is paid to the essence of social partnership as a mechanism for coordinating the interests of participants in the labor process, aimed at achieving a balance between economic efficiency and social justice. The key goals of social partnership are revealed, including ensuring decent working conditions, fair pay, protecting workers' rights, creating favorable conditions for employers and maintaining social stability. The forms of its implementation are considered - negotiations, collective agreements and agreements, consultations and participation in joint bodies. The results of the study demonstrate that the successful functioning of the social partnership system is possible if three key conditions are met: inclusion of collective goals in the system of interests of the participants, trust in state institutions and a guarantee of representation of the interests of all parties at the federal level.
SCORING ANALYSIS OF STATE SUPPORT FOR SYSTEMICALLY IMPORTANT BUSINESS IN AN AGRO-INDUSTRIAL REGION FOR THE PURPOSES OF BALANCED REGIONAL AND SECTORAL POLICY
The article presents methodological developments of a group of authors on analytical support for the processes of forming a regional policy of socio-economic development of subjects that is balanced in territorial and sectoral terms. In particular, attention is paid to the analysis of state support for systemically important business in a region with an agro-industrial type of economic specialization, organizational and methodological provisions and approaches are presented that reflect the features and specifics of developing a scoring analysis methodology that allows promptly obtaining relevant and comparable results for assessing the effectiveness of state support for a highly specialized business sector in a region. At the same time, the authors proceed from the hypothesis that the use of absolute and relative competitive advantages of regions is impossible without the formation of a network of highly specialized businesses using factors of specialization of economic and business activities. In the regions with an agrarian-industrial profile of economic specialization, such a business segment is a multi-structured agribusiness system that performs production, economic, village-forming and socio-economic functions. Consequently, in order to coordinate regional economic policy with the imperatives of national programs and projects in the field of long-term progressive socio-economic development, as well as to harmonize its territorial and sectoral vectors, comprehensive assessments of state regulation and support for business structures in the agro-socio-economic sphere of the regions are necessary. The scientific and methodological approaches presented by the authors make it possible to analyze and assess the impact of the imperatives of state regional policy on system-forming business in the constituent entities. The obtained assessments can be used in the future to debug and improve approaches to the formation and implementation of a comprehensive economic regional policy, implemented both at the federal level and in the regional management system.
ASPECTS OF PROFESSIONAL MOBILITY FORMATION
The article is devoted to current issues of professional mobility and its impact on individual career prospects and economic development. In the context of globalization and rapid technological changes, workers face new challenges in the labor market that require flexibility and the ability to quickly adapt. The article focuses on the analysis of factors that shape professional mobility, such as economic conditions, social aspects, level of education and the influence of modern technologies. The author emphasizes that professional mobility covers both horizontal and vertical movements of workers and depends on many interrelated factors. The article examines studies confirming the importance of both internal and external conditions for successful adaptation of employees. It also points out the importance of personal qualities, readiness for training and development, which is critical for achieving career growth in modern conditions. The conclusion of the article emphasizes that the development of professional mobility creates opportunities for both individual professional growth and for the effective integration of human capital into the economy.
ON SOME ASPECTS OF BACHELOR'S AND MASTER'S DEGREES IN ENGINEERING
Extensive experience of more than a decade of implementing a two-tier system of higher education in the Russian Federation, as well as the results of the first year of implementing a three-tier scheme, constitute a solid information and analytical base for avoiding shortfalls during the mass transition to the new system. This is also peddled by the fact that the Russian economy has entered a stage of active development of the manufacturing industry, "import substitution", deep "digitalization" of design and engineering and production activities. The article analyzes the advantages and disadvantages of a multi-tier education system, substantiates the thesis of increasing its methodological and strategic role in the "university-enterprise" relationship, the need to universalize the basic level of higher engineering education and deepen the subject specialization of the master's degree.
ASSESSMENT OF THE STATE AND DEVELOPMENT TRENDS OF CROP PRODUCTION IN THE REGIONAL AGRO-INDUSTRIAL COMPLEX
The article provides a comprehensive assessment of the state and development trends of crop production in the agro-industrial complex of the Krasnodar Territory. Modern processes in the industry are analyzed, including the influence of external factors, technical and technological transformations, growth of sown areas, reduction in the number of farms and personnel crisis. Particular attention is paid to digitalization, automation, implementation of robotics and artificial intelligence, as well as the formation of integration ecosystems of innovations. The need for a comprehensive update of the technical and technological base of the industry, development of human resources and strengthening of strategic state support to ensure technological sovereignty, increase the efficiency and sustainability of crop production in the face of modern challenges is substantiated.
ANALYSIS OF CURRENT TRENDS IN REMOTE EMPLOYMENT
The article highlights the importance of remote employment in the context of current changes in the labor market, especially in light of recent global events such as the COVID-19 pandemic. In recent years, with the rise of digital technologies, remote work has become an important element of modern labor practices. The pandemic has accelerated the introduction of remote forms of employment, which has not only changed the usual way of interaction between employers and employees, but also led to a transformation of approaches to labor organization. Among the most dynamically developing models of remote employment are freelancing, remote work, hybrid models, and network teams. These formats offer new opportunities for both employees and employers, contributing to increased flexibility and efficiency of the work process. This study aims to analyze current trends in remote employment, which will allow us to better understand current changes and prepare for future challenges in the labor market. This article presents an analysis of the dynamics of the number of remote workers, as well as a secondary analysis of the results of the VTsIOM survey aimed at identifying the opinion of the employed population regarding remote work.
PROBLEMS AND PROSPECTS OF DIGITALIZATION OF TAX ACCOUNTING: A COMPARATIVE ANALYSIS OF SOFTWARE PRODUCT FUNCTIONALITY
The relevance of this topic is due to several factors. Firstly, constant changes and complications in tax legislation require timely preparation from enterprises, which can be simplified by using reliable software. Secondly, the growth of penalties for providing incorrect data and errors in reporting, which modern software can also handle. Thirdly, the transition of tax authorities to electronic verification methods, which also requires the use of digital resources that can competently prepare the required type of reporting. The paper studies two modern software products that allow you to optimize the process of maintaining tax records and submitting reports to tax authorities. The advantages and disadvantages of each of the systems under consideration are studied and structured in detail. In conclusion, practical recommendations are provided for choosing software for Russian business.
OPTIMAL SOLUTIONS FOR INTERNATIONAL CONTAINER CARGO TRANSPORTATION
The purpose of the study is to establish and economically justify the solution for international container cargo transportation by companies engaged in freight forwarding activities. The research methods are presented by empirical methods, including observation, measurement, experiment, which allows for the selection of primary data necessary for the study, to describe phenomena and processes taking into account the industry segment of the functioning of the research object. Research results: assessment of time costs along the main routes of international container cargo transportation by means of calendar planning; comparative analysis of transportation costs depending on the delivery times of container cargo; establishment and economic justification of the solution, ensuring the optimal conditions for international container transportation by the freight forwarding company.
MATHEMATICAL, STATISTICAL AND INSTRUMENTAL METHODS IN ECONOMYNatalia Yu. ROTANEVA, Igor V. SAGIROV, Elena A. ChernyshenkoIMPLEMENTATION OF SYSTEMS ANALYSIS IN THE DIGITAL ECONOMY
The introduction of principles and methods of systems analysis in the digital economy is not just a desirable addition, but an urgent need to solve complex problems arising in this dynamic environment. This paper is devoted to the study of the process of implementing systems analysis in the context of the digital economy, considering it as a key factor in optimizing digital business processes, creating innovative products and services, and ensuring sustainable development in the context of global competition. Various scientific approaches to the category of "digital economy" are considered. An analysis of the differences between traditional and digital approaches to systems analysis is carried out, which showed that the digital approach significantly expands the capabilities of analysis through the use of big data, machine learning and cloud computing and revealed that digital systems analysis uses more flexible and scalable tools compared to the traditional approach. The synergy of systems analysis and the digital economy is presented, which forms the basis for the development of new technologies and business models. A conceptual model of the efficiency of the digital economy has been developed, which is described by the dependence on many factors such as: ICT infrastructure, technologies, data, institutional environment development index, human capital, business models, external factors.
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