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The Bulletin of the Adyghe State University, Series "Economics" |
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#2 / 2025ManagementAlla V. GLADYSHEVA, Elena Yu. MOKEEVAPERFORMANCE MANAGEMENT OF THE MULTIFUNCTIONAL CENTER FOR THE PROVISION OF STATE AND MUNICIPAL SERVICES: ANALYSIS OF PROBLEMS AND WAYS TO IMPROVE
The study is aimed at analyzing the activities of the MFC in providing state and municipal services using the example of a center in the Shchelkovo urban district of the Moscow region. The choice of this center is due to its importance to the local population, as well as a number of features that allow it to be used as a model for other institutions. The analysis of the IFC's activities made it possible to identify existing shortcomings, identify potential areas for improvement and offer practical recommendations for improving the efficiency of service provision. The results of the study will be useful not only for this center, but also for other MFCs throughout Russia. An approach has been developed to improve the efficiency of the IFC, including the introduction of modern staff training methods, the use of digital tools and the improvement of the employee motivation system. The practical significance of the study lies in the possibility of applying the proposed recommendations in the activities of MFCs in other regions. The developed proposals will help improve the quality of public services, reduce the time required to provide services and increase the level of trust in government agencies.
THE DEVELOPMENT OF A POSITIONING STRATEGY FOR THE SUSTAINABLE DEVELOPMENT OF A MEAT BUSINESS ENTERPRISE
The article explores the topic of positioning a meat business enterprise. In the conditions of modern reality, the sustainable development of an enterprise is impossible without constant improvement of basic economic indicators, social responsibility and environmental protection, which requires the development of a positioning strategy. The theoretical significance of the study is determined by the possibility of using the results to develop methods and mechanisms that improve the role of meat business enterprises in the consumer market. The practical significance lies in the fact that the proposed measures can be used to promote enterprises in the meat and meat processing industries. The features of the positioning of enterprises operating in the meat business are determined. Measures have been developed for the strategic positioning of the Slovo Butcher brand with the aim of sustainable development of the Tambov Bacon LLC enterprise. An economic justification of the proposed measures was carried out, which showed that as a result of the implementation of the positioning strategy, there will be an increase in sales, an increase in profits, the acquisition of loyalty from the target audience and the strengthening of the company's own position and brand in the market.
THE TRANSFORMATION OF MANAGEMENT DECISIONS UNDER THE INFLUENCE OF DIGITALIZATION
In the context of digital transformation, management in organizations is undergoing fundamental changes affecting both technical and conceptual aspects of management activities. The article examines the evolution of managerial decisions under the influence of digitalization, analyzes key transformations in the decision-making structure, the role of the manager and the logic of managerial choice. It is proved that digitalization leads to a transition from hierarchical to network models, from intuitive to analytical forms of management. Theoretical approaches (situational theory, digital leadership, TAM model) are highlighted, as well as data from international studies (World Bank, McKinsey, Deloitte) illustrating the scale of digitalization in management. Special attention is paid to the challenges of the digital age: cyber risks, de-personalization of solutions, and algorithmic opacity. The conclusion is made about the need to rethink management as a sociotechnical and ethically responsible practice in the digital economy. The practical significance of the article lies in the possibility of using its provisions in the formation of digital management strategies, the development of digital competencies and the adaptation of management models to the digital environment.
THE QUALITY MANAGEMENT SYSTEM OF AN ARCHIVAL COMPANY: THE SPECIFICS OF ITS FORMATION AND FUNCTIONING
The article examines the role of quality management systems in ensuring the effective functioning of companies specializing in the provision of archival outsourcing services. The key business processes of such companies and their compliance with the requirements of the ISO 9001 standard are considered. A generalized QMS model for an archive company is proposed, as well as an algorithm for its practical implementation. The main problems that arise during the implementation of QMS and documentation have been identified and described, and approaches to overcoming them have been proposed. It is shown that the effective functioning of the QMS contributes to the standardization of processes, minimizing risks, improving the quality of services and increasing the competitiveness of the subjects of the archival outsourcing services market.
THE EMPLOYEE MOTIVATION MANAGEMENT AS A TOOL TO IMPROVE THE EFFECTIVENESS OF THE COMPANY'S QUALITY MANAGEMENT SYSTEM
The article is devoted to the analysis of the role and place of employee motivation in improving the effectiveness of the quality management system of modern organizations. The study highlights the importance of integrating tools such as the Balanced Scorecard (BSC) and Key Performance Indicators (KPIs) into the motivation system in the context of achieving strategic quality management goals. The expediency of forming an integrated system of staff motivation and quality management is substantiated, which, in addition to using these tools, includes as components tangible and intangible incentives, staff training, providing feedback to them and management involvement.
REGIONAL AND SECTORAL ECONOMYPolina I. ANANCHENKOVACORPORATE TRAINING PROGRAMS FOR SENIOR EMPLOYEES AS A TOOL FOR DEVELOPING INTRA-COMPANY HUMAN CAPITAL
In the context of global demographic aging and digitalization of the economy, the labor market is undergoing qualitative transformations that require rethinking corporate human capital management strategies. The paper examines the role of corporate training programs for older employees as a strategic tool for the development of intra-company human capital. A theoretical and methodological analysis of approaches to the interpretation of older workers as valuable carriers of organizational knowledge and sustainable human capital has been carried out. It is shown that the widespread stereotypes about the reduced learning ability of older employees are not confirmed empirically. Special attention is paid to the analysis of corporate training programs in international and domestic practice. Successful cases of companies from Germany, Japan, Finland, as well as Russian organizations are considered. The economic efficiency of investments in the training of elderly employees is substantiated. Barriers to the implementation of training programs for older employees are highlighted: digital illiteracy, motivational and methodological limitations, and ageism in management. Practical recommendations are offered on the formation of an inclusive learning environment, the introduction of age management, the development of adapted methods and strengthening government support for corporate initiatives in this area.
ENSURING SUSTAINABLE SOCIO-ECONOMIC DYNAMICS OF BORDER PERIPHERAL TERRITORIES BASED ON THE USE OF THE CONCEPT OF JOINT DEVELOPMENT OF INSTITUTIONAL AND MARKET STRUCTURES POTENTIAL
The paper presents conceptual and methodological provisions reflecting the features and specifics of the development and use of the transformative potential of the mechanism for the joint development of institutional and market structures within the boundaries of the economy and social sphere of peripheral border areas. The problem of sustainable development of vast peripheral-type zones localized in the border administrative and economic space of neighboring states is outlined and actualized. The options for the functioning of the presented mechanism according to the system of mutual obligations of its key participants are considered. The areas in which the interaction of institutional and market structures of the border periphery will be most productive and effective in terms of solving complex and multidimensional problems of ensuring sustainable socio-economic dynamics have been identified. It is concluded that it is necessary to use the joint potential of the population, local governments, institutional structures and subjects of the market economy in expanding endogenous sources of socio-economic growth and sustainable development of territories. The emphasis is placed on the additional potential of the border factor, which, in addition to dangers, challenges and threats, carries a positive potential for cross-border interaction. Through the prism of the author's conceptual provisions, the advantages and limitations of implementing the mechanism of institutional and market structures of border peripheral territories are considered. The presented results develop certain provisions of frontier theory, concepts of sustainable development of regions and factors of economic development of subjects, complement the organizational and methodological foundations for designing mechanisms and models for ensuring sustainable dynamics of the socio-economic sphere of territories of various types.
THE USE OF DIGITAL TECHNOLOGIES AS A KEY FACTOR IN PROMOTING REGIONAL TOURISM SERVICES
In the modern world, digital technologies play a key role in shaping consumer behavior, which makes them an indispensable tool for promoting travel services. The paper shows that effective promotion of regional tourism services requires an integrated approach, including the competent use of various tools. To achieve maximum coverage of the target audience, it is necessary to ensure the diversification of communication channels. The creation of a closed information loop allows you to maintain a constant dialogue with potential tourists throughout the decision-making process, which can only be achieved through the use of modern digital technologies. At the same time, the most important thing in improving the process of promoting regional tourism services based on harnessing the potential of digital technologies is the choice of the most appropriate tools for such promotion, providing an opportunity to create additional value for the consumer, allowing them to draw their attention to these services.
CONCEPTUAL FOUNDATIONS AND CONSTRAINTS FOR THE DEVELOPMENT OF REGIONAL SOCIO-ECONOMIC POLICY OF ANTI-CRISIS TYPE
The paper reveals the problem of cyclical socio-economic crises and substantiates the expediency of developing a special regional socio-economic policy of the anti-crisis type, which is based on a selective approach and requires the formation of an abstract logical model that increases the visual representation of the role of corrective measures to overcome crisis cycles. The work represents the author's attempt to identify the essential role of the selective approach in regional crisis management, its functionality and applicability. The application of the provisions of the concept of regional socio-economic policy (RCEP) is substantiated anti-crisis type for specific groups of regions, which are complex systems and are often experimental sites for the implementation of pilot projects of socio-economic development. The article contains a detailed justification of the elements and attributes of the anti-crisis EPR model, which in turn are divided into external and internal attributes and stages of implementation. Such details demonstrate the model's readiness for direct implementation into strategic documents of regional development of various entities, which significantly reduces the preparation time and allows you to quickly fill in the gaps of regional projects. Also, the practical advantage of the presented development is the justification of the probable causes and obstacles to the development and implementation of a selective anti-crisis EPR model and ways to eliminate them. The article may be useful to scientists and specialists involved in the development of directions, mechanisms and tools of regional socio-economic policy, and its approaches and provisions can be used to improve the management system of regional development, taking into account crisis processes and phenomena in the economy and social sphere of territories.
THEORETICAL APPROACHES TO DEFINING THE ESSENCE OF THE CONCEPT OF "SUSTAINABLE DEVELOPMENT OF THE REGION"
The paper discusses the main theoretical approaches to defining the essence of the concept of "sustainable development of the region". The key scientific schools — economic, environmental, sociological, institutional, geographical and synergetic — are analyzed, each of which contributes to the understanding of sustainability as a multidimensional and interdisciplinary phenomenon. Special attention is paid to the identification of integral features of sustainable development of regions, including a balance of economic, social and environmental factors, inclusiveness of management, spatial connectivity, institutional adaptability, long-termism, resource efficiency and innovation. The practical significance of systematic theoretical analysis for the development of monitoring tools, strategic planning and assessment of the sustainability of territories is substantiated. The conclusion is made about the need for applied operationalization of the concept of sustainable development of the region in order to increase the effectiveness of regional policy in the context of the challenges of the 21st century.
THE ORGANIZATIONAL STRUCTURE OF ENSURING THE ECONOMIC SECURITY OF THE ENTERPRISE
The paper discusses the key principles of building an organizational structure focused on ensuring the economic security of an enterprise. Various models of the organization of protective mechanisms are analyzed, from traditional centralized to modern distributed systems. Special attention is paid to the integration of security functions into business processes, coordination between departments, as well as criteria for evaluating the effectiveness of proposed solutions. The relevance of the research is due to the need to develop practical recommendations for creating organizational structures that not only minimize potential risks, but also contribute to the sustainable development of the enterprise in the long term. The paper will be useful for company executives, security and risk management specialists, as well as researchers in the field of corporate governance.
MONITORING THE PROBLEMS OF USING SECTORAL DRIVERS OF REGIONAL ECONOMIC DEVELOPMENT
The paper is devoted to monitoring the problems of sectoral development of the regional economy. From the standpoint of evolutionary and transitive economics, verbal interpretations of the results of monitoring observations of problems in using drivers of sectoral development of the regional economy are presented. The paper is based on the concept of a system-reproduction approach to the organization and functioning of regional socio-economic spheres in the subjects of the Russian Federation. It is shown that the subjects of the real sector of the sectoral regional economy face constraints on their functioning and development, which slows down the rate of reproduction of regional human capital and elements of the socio-economic sphere in the subjects. The key problems of using sectoral drivers of regional economic development are systematized. It is advisable to use the results of the author's observations, generalizations and systematizations in the development of a modern version of regional industrial policy, as well as programs and projects aimed at stimulating business development in the industrial and agro-industrial sectors of Russian regions. The authors formulated practice-oriented recommendations, which were brought to specific proposals for the regional management system to activate the elements of the socio-economic sphere of regions and territories. These materials can be used in the system of regional and municipal management during public discussion, the development of a concept for activating sectoral drivers of regional economic development, as well as substantiating the mechanism of its implementation at the territorial level. In addition, the article can serve as an element of a scientific and methodological basis for conducting subsequent research in the field of developing regional industrial policy and the policy of integrated socio-economic development of territories.
RESEARCH OF CONSUMER PREFERENCES OF SNACK PRODUCTS IN THE CONSUMER MARKET OF THE REPUBLIC OF ADYGHEYA
The paper presents a marketing study of consumer preferences of snack products in the consumer market of the Republic of Adygea in order to identify relevant areas for the possibility of expanding the range. The research touches upon the main trends in the market and consumption of snack products, as well as an assessment of its development in the future. Based on the analysis of the current market volumes, the authors have segmented the consumer market according to the main characteristics. Special attention is paid to the analysis of changes in consumer motivations and preferences, as well as the impact of global trends on the development of the industry. It has been established that the market of functional snacks in the Republic of Adygea has the potential for growth, however, it requires adapting the assortment to local preferences and strengthening communication about the benefits of products.
INNOVATIVE TECHNOLOGIES FOR REGULATING THE TOURISM SECTOR IN SYRIA
For many countries (Thailand, Turkey, Tunisia, etc.), tourism is the main budget-forming sector of the economy, a source of income for the population and the main engine of development. The innovation in the organization and management of tourism makes it the key to its development and an important tool for ensuring the sustainability of all sectors of the national economy. Given the current political and economic conditions in the Syrian Arab Republic, as well as the fact that tourism was a key sector of its economy before the hostilities, accounting for about 14% of GDP, there is an urgent need to introduce modern technologies and innovative management methods into the country's tourism sector. The paper presents promising directions for the introduction of innovations and the use of new digital technologies in the tourism sector of Syria, ensuring the restoration and comprehensive development of its tourism industry after the past crises.
STATISTICAL ANALYSIS OF THE RELATIONSHIP BETWEEN PROFITABILITY AND PRODUCTION VOLUMES AND THE RESOURCE POTENTIAL OF AGRICULTURE IN RUSSIA
Financial resources are the most important factor and condition for the successful development of economic sectors including agriculture. Profit as an economic indicator is reflected in the profitability of production. Significant differences in the profitability of individual areas of agricultural production in Russia lead to noticeable structural distortions in the production of individual crop and livestock products. More profitable types of products are becoming a priority for manufacturers. Research by a number of scientists shows that highly profitable industries in agriculture are developing faster than low-income or unprofitable industries. The paper for the period 1992-2022 statistically proved a reliable positive impact of such factors as profitability on livestock, acreage of crops and production volumes in physical terms, which makes meaningful and logical government financial support for agriculture. The detailed nature of the work made it possible to evaluate the prolonged correlation of profitability indicators with indicators of agricultural development, proving the deferred effect of current financing on individual agricultural sub-sectors. The work is of interest for assessing the effect and timing of the implementation of targeted agricultural programs within the framework of state support.
THE ROLE OF DIGITAL TECHNOLOGIES IN CREATING A CIRCULAR ECONOMY: THE EXPERIENCE OF RUSSIA AND CHINA
The relevance of the study is due to the need to transition to a closed-loop economy (CLE) in the context of resource depletion and growing environmental threats. The purpose of the work is to analyze digital technologies as drivers of CLE in the coffee industry and compare the strategies of Russia and China. Key results: it has been proven that digital solutions (blockchain, IoT, digital passports) increase processing efficiency by 30—60%, the advantages of the Chinese model (state support, platform integration) over the Russian one (fragmentation) have been identified. Scientific novelty lies in substantiating the "digital seam" as a condition for a systemic transition to CLE and developing criteria for assessing circularity for agro-food chains.
ALGORITHMS AND INDUSTRIES: A PHILOSOPHICAL INTERPRETATION OF THE IMPACT OF AI ON THE STRUCTURE AND DYNAMICS OF ECONOMIC SECTORS
The article is devoted to a philosophical analysis of the impact of artificial intelligence (AI) on the transformation of economic processes and industry structures in the digital economy. AI is considered not only as an automation tool, but also as a phenomenon of new technorationality, changing the very nature of economic action. Special attention is paid to the ontological foundations of the industry as a form of economic existence and the changes taking place in the sphere of labor, management and subjectivity. The author shows that under the influence of algorithmic systems, traditional boundaries between industries are violated, new network and hybrid structures are formed, and economic dynamics is shifting from a cyclical model to an event-driven and nonlinear one. Ethical challenges related to decision-making by algorithms, threats of technological unemployment, and the need for equitable resource allocation are also analyzed. The role of philosophy as a tool for conceptualizing ongoing changes and as a condition for meaningful management of digital transformations is emphasized.
PROFESSIONAL PORTRAIT OF RUSSIAN YOUTH: ANALYSIS IN THE CONTEXT OF THE ALL-RUSSIAN POPULATION CENSUSES
The article presents a comparative analysis of the results of the All-Russian population censuses conducted in 2002, 2010 and 2020 in order to determine the "professional portrait" of Russian youth. Based on statistical data on the distribution of youth by education level, the distribution of the employed population and the youth segment of the labor market by age groups and types of economic activity, and a number of other indicators, the structural imbalances of the youth segment of the labor market are analyzed and a number of trends are formed. They consist in a general numerical reduction of the youth stratum, delayed entry into the labor market; maintaining an understanding of the importance of higher education as a competitive advantage; increasing demand for secondary vocational education; leveling the educational trajectory towards increasing the importance of educational institutions of secondary vocational education, etc. This analysis was carried out within the framework of a dissertation study devoted to a systematic description of the professional transformation of modern society in inextricable connection with the professional development of young people, their work behavior, professional motivation and professional capital.
HYDROPOWER AS A STRATEGIC RESOURCE OF THE ECONOMY IN ENSURING NATIONAL SECURITY: THE EXPERIENCE OF TAJIKISTAN REPUBLIC
In the modern world, characterized by growing competition for resources and instability of global energy markets, the development of renewable energy sources is of particular importance as the basis for sustainable growth of national economies. In the context of increasing geo-economic instability, changing climatic conditions and increasing consumption of environmentally friendly energy, the hydropower potential is of particular importance for a state with significant water resources. The Republic of Tajikistan, with one of the largest reserves of hydropower in Central Asia, demonstrates an example of a national energy model focused on domestic sustainability and export activity. The article is devoted to the study of the role of hydropower in ensuring economic stability and national security of Tajikistan, as well as the analysis of infrastructural, institutional and foreign policy issues that contribute to the full realization of hydropower potential. The purpose of the study is to identify the prospects for the use of water and energy resources in the context of sustainable economic development and regional integration. The methods of content analysis, comparative modeling, and economic and statistical analysis are used, which allows us to substantiate conclusions based on both qualitative and quantitative data. As a result of the analysis, it was found that hydropower in Tajikistan is a system-forming factor of energy autonomy, stimulating investment, industrialization and export flows, including within the framework of regional cooperation in Central Asia. At the same time, significant challenges remain: the capture of modern technologies, the lack of a sustainable mechanism for transboundary water regulation, and the risks associated with climate volatility. The scientific novelty of the study lies in the comprehensive interpretation of hydropower as a multidimensional national security resource and in identifying the relationship between energy sovereignty, economic growth and regional stability in the context of the specifics of Tajikistan's water and energy profile.
ASSESSMENT OF THE INVESTMENT ATTRACTIVENESS OF AN ORGANIZATION OPERATING IN THE FIELD OF LEASING AND LEASING OF FIXED ASSETS BY TYPE OF TRANSPORT
The purpose of the study is to systematize the factors and show the logic of assessing the investment attractiveness of an organization operating in the field of leasing and leasing of fixed assets by type of transport (air, water, rail and other types of transport). The research methods are presented by empirical methods, including observation, measurement, experiment, which makes it possible to select the primary data necessary for the study, describe phenomena and processes taking into account the industry segment of the functioning of the research object. The results of the study: the establishment of factors of investment attractiveness of an organization operating in the field of leasing and leasing of fixed assets by type of transport, their approbation using the example of the activities of JSC "GTLK", the systematization of the main elements of the business model that ensure the investment attractiveness of the company. The practical significance lies in the possibility of applying the results in the context of forming an objective picture of the organization's business processes for investors and stakeholders.
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