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The Bulletin of the Adyghe State University, Series "Economics" |
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#1 / 2025ManagementElena M. KOBOZEVA, Sergey G. DOBRIKTHE IMPACT OF INTERNET THINGS TECHNOLOGIES ON TRANSFORMATION PROCESSES IN VARIOUS ECONOMIC SECTORS
The article considers the prospects for using the Internet of Things (IoT) as a factor in the digital transformation of various fields of activity. The analysis of the application of IoT in key areas is conducted: industry, healthcare, agriculture. It is noted that the use of IoT technologies in industry will contribute to the creation of flexible and adaptive production systems that contribute to increased competitiveness and profitability of companies. The prospects are indicated and the main areas of application of the Internet Things in the agricultural industry are highlighted. The areas of application of IoT technologies in healthcare are identified and the need to expand the capabilities of technologies in this industry is noted. It is concluded that the considered technological trends can affect the development of the IoT market in the future, that the use of IoT technologies in various sectors of the economy will help to increase efficiency, reduce costs and improve the quality of products and services.
EMPLOYEE'S DIGITAL FOOTPRINT AS A MEAN OF EVALUATION ASSESSING HIS ACTIVITIES AND A FACTOR OF PROMOTION UP ON THE CAREER LADDER
The article discusses the concept of a digital footprint, its impact on the employees’ image and reputation. A detailed analysis of the components of the digital footprint, its elements and legal support is carried out. The trajectory of career growth is linked to the employee's psychoemotional status and temperament. The mathematical tools for building a digital footprint of a specialist are analyzed. An algorithm for managing the redistribution of the university staff's interest in solving urgent problems of its development is proposed. The possibilities of applying the results of the analysis of the employee's digital footprint as one of the factors of career advancement are considered.
THE DIAGNOSTICS OF THE EFFECTIVENESS OF COOPERATIVE MANAGEMENT IN SYRIA: FUNCTIONAL CAPABILITIES AND LIMITATIONS OF INSTITUTIONAL REGULATION
The article analyzes the features of cooperative management in Syria, their institutional regulation, and identifies barriers and opportunities for their development. Examples of successful management practices in the context of Syrian realities are considered, recommendations for improving the regulatory framework for management are given.
CENOLOGICAL APPROACH TO MANAGING COMPLEX ORGANIZATIONAL SYSTEMS
The article develops an approach to analyzing the state of complex organizational systems based on the cenological approach. The analysis is based on models of rank distributions of various parameters and characteristics included in the species cenosis. The application of the cenosis theory is illustrated by a specific example; the information basis of the study was data on the state of the Maikop State Technological University and information from open sources. The possibility of applying the cenological approach to organizational systems and their management processes is substantiated, a general methodology for constructing and interpreting the values of the coefficients of species rank distribution models is proposed.
REGIONAL AND SECTORAL ECONOMYOlga E. AKIMOVA, Margarita T. KOZHUKHOVA, Milana S.-M. AIBAZOVATOURISM DEVELOPMENT IN RUSSIA AT THE PRESENT STAGE: CHALLENGES AND PROSPECTS
The article analyzes the current state and specifics of tourism development in Russia. It describes in detail the natural, cultural and historical resources of Russia, which are the basis for the development of various types of tourism. Particular attention is paid to regional features of tourism development, such as Central Russia, the North Caucasus, Siberia and the Far East. The factors hindering the growth of the tourism industry, as well as the impact of global trends on the development of the industry, are analyzed. In conclusion, the priority areas for tourism development in Russia are identified.
THE DEVELOPMENT OF DIGITAL PLATFORMS AS A CATALYST FOR TOURISM INDUSTRY TRANSFORMATION PROCESSES
The article discusses the issues of using the potential of modern information technologies, in particular, digital platforms. These platforms usually have a user-friendly interface that facilitates the search for the most suitable tourist product for a particular consumer. By using a platform approach, it is possible to significantly increase the efficiency of creating, promoting and selling tourist products, as well as improve the quality of customer service. Digital platforms contribute to the creation of a more efficient and flexible ecosystem in the tourism industry, they ensure close interaction between all its participants: tourists, tour operators, accommodation providers, transport companies and other stakeholders. Particular attention should be paid to cybersecurity issues related to the protection of users' personal data.
DETERMINANTS OF LOW-RISE CONSTRUCTION DEVELOPMENT CONSIDERING TERRITORIAL AND INDUSTRY INDICATORS
The article analyzes data to determine economic criteria, parameters and properties influencing the development of low-rise construction to identify its growth prospects taking into account existing challenges and opportunities. The results of the study are aimed at developing a methodological block of management tools taking into account territorial and sectoral indicators of the modern economic space.
DEVELOPMENT OF A CONCEPT FOR SMOOTHING INTERREGIONAL SOCIAL AND ECONOMIC DIFFERENTIATION
The presence of a representative number of regional problems and situations in a state with a federal type of administrative-territorial structure implies the presence of a formed system of institutional support for the formation and implementation of regional socio-economic policy. The territorial heterogeneity of the conditions for the functioning of regions in the Russian Federation does not allow a unified approach to solving the problems of socio-economic development, which is also complicated by the characteristic phenomenon of interregional differentiation, which is a complex factor in the multiplication of inter-territorial differences. Ensuring uniform socio-economic development of regions, avoiding and timely neutralization of the processes of formation and reproduction of critical ("excessive") levels of interregional differentiation are possible on the basis of the implementation of an equalizing (balancing) type of regional policy. Such a policy can be implemented in a "framework" (at the state level), as well as in a focused manner - at the level of specific administrative-political formations (federal districts, established stable zonal groups of territorial entities. The article modernizes the existing concept of smoothing out socio-economic asymmetry based on the elimination of "excessive" differences. Scenario options for managerial response to interregional differences are presented, taking into account the consequences for the region, possible risks and managerial benefits. The article substantiates the tools, principles of formation and implementation of the corresponding equalizing subfederal policy, the result of which was the pre-project development of an instrumental multi-block concept for smoothing out interregional differences, including the blocks: goal-setting; object-subject; and directly instrumental. The article can be useful for researchers of problems of regional economy, balancing interregional proportions, as well as practitioners in the regional management system.
THE DEVELOPMENT OF A MECHANISM FOR ASSESSMENT AND SELECTION OF VENTURE INNOVATIVE PROJECTS FOR FINANCING
The aim of this work is to develop a mechanism for assessment and selection of venture innovative projects for financing. Such methods as theoretical analysis of existing approaches to assessment and selection of venture innovative projects, analysis and systematization of the obtained data were used. As a result, a mechanism for assessment and selection of innovative projects for financing was developed and proposed. The obtained results can be used to supplement and improve existing approaches, and considered as a separate and independent mechanism for use by various entities (funds, acceleration programs, investors, etc.) conducting the procedure for assessment and selection of innovative projects.
METHODOLOGICAL ADDITIONS FOR USING CONTENT ANALYSIS FOR TERRITORIAL BRANDING
The article presents a methodological schematic for conducting content analysis taking into account the specifics of territorial marketing, the peculiarity of which is the sequence of forming a semantic core in the context of the interests of target audience groups. The procedure for collecting relevant information, its grouping, identifying key elements for compiling a territory profile from the standpoint of the interests of external users of search services is presented. The value of information is substantiated from the following positions: wave cyclicality, query territory, anchor queries. The work presents a sample of anchor enterprises and establishments that are the most sought after, proposes a procedure for working with this information and involving enterprises in the system of marketing promotion of the territory of municipalities. A logical structure of content analytics has been developed and presented, resulting in the accumulation of comprehensive information about the interests of search engine users, which, from the standpoint of neuromarketing, makes it possible to recreate a psychological portrait of user groups and use it for targeting territorial marketing policy. Including the results of content analysis in the general information for forming a comprehensive marketing strategy allows filling in missing links about consumer interest, selecting geolocation directions for promotion, substantiating the marketing profile of the territory, filtering out insignificant queries, which as a result is aimed at updating existing promotion tools, determining priority areas for distributing marketing activities. The use of content analysis is effective for auditing marketing results, when identifying the audience's reaction to the events held.
THE NEED FOR DIGITALIZATION OF THE REGIONAL ECONOMY AND ORGANIZATIONAL AND ECONOMIC BASIS FOR ITS IMPLEMENTATION
The article presents scientific and conceptual provisions that reveal the features and specifics of digital transformation at the meso-level of economic organization. The relationship and genetic community of digital transformation factors with the classical theory of innovation diffusion are shown, and on this basis it is concluded that digital transformation is a special branch of regional innovation policy. The role and significance of digital transformation for the regional economy is revealed and, on this basis, the need for its systematic implementation is justified. The contours of the organizational and economic mechanism for digital transformation of the regional economy are outlined. It is substantiated that it can be carried out on a coordinated basis of interaction between an interregional consortium of higher education institutions, industrial backbone enterprises acting as key customers, and regional management bodies. The reasons hindering the accelerated digital transformation of the regional economy necessary to ensure technological sovereignty have been studied and systematized. From this standpoint, the research material introduces novelty into the considered topic of using the factors and conditions of the economy's transition to the post-industrial paradigm of ensuring social dynamics, and the presented organizational and methodological results introduce a system of instrumental support for planning and implementing complex transformations in the contour of the regional economy, the social sphere of the territories and the system of settlement of demographic resources. The article may be useful to specialists and researchers involved in the implementation of digital factors in the sphere of socio-economic development of macro-regional formations, individual regions, and groups of territories.
THE METHODOLOGY OF CREATING MANIPULATIVE CONTENT
The article describes a methodology for creating digital manipulative content, which includes seven consecutive stages: defining manipulation goals; cognitive modeling of the target audience; psycho-emotional mapping of content; enhancing impact using behavioral models; defining the type and creating manipulative content; testing and oculographic analysis of perception; forecasting the economic efficiency of manipulation. Using this methodology, three advertising creatives of conventional energy drinks were developed, used in an experimental oculographic observation involving 16 respondents in October 2014. The results of the observation showed that people easily recognize manipulative elements of advertising. At the same time, the correlation analysis revealed a strong positive relationship between the perception of manipulation and purchasing intentions (Pearson coefficient 0.95), a moderate relationship between involvement and memorability (0.51), as well as between positive content assessments and memorability (0.91). To verify the methodology and economically confirm the effectiveness of these creatives, they were used in test advertising campaigns on the VKontakte social network. The purpose of which was to encourage users to subscribe to a newsletter about a new product. The total advertising budget was up to 150,000 rubles. The experimental content showed a conversion rate of about 8%, which for the competitive energy drink market indicates a pronounced interest of target audiences in advertising images of products.
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