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The Bulletin of the Adyghe State University, Series "Economics" |
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#2 / 2022ManagementSemenova E.M., Volkov D.D., Zhuravleva T.A.DEVELOPMENT OF A CLIENT-ORIENTED APPROACH TO DOING BUSINESS IN THE CONDITIONS OF DIGITALIZATION THE ECONOMY
In the article, the author develops an urgent problem of the development of a client-oriented approach and customer service. It is noted that in a market economy, service as a set of measures for working with a client (consumer) is the most important factor determining the competitiveness of a company. Customer service synthesizes the provisions of marketing strategy, brand management, quality. At the same time, digitalization, which has affected all spheres of society, has not only created new opportunities, but also provoked new risks for entrepreneurship. The pandemic situation has given impetus to the rapid development of digital services and online commerce. At the same time, the growth of competition has accelerated certain processes of digitalization of the economy, which affected both producers and sellers, as well as consumers. When studying the problem of developing a client-oriented approach, it was revealed that the latter received new features, which, according to the results of the study, are regularly improved, approaching the real conditions of management. The obtained theoretical results of the study can be used as methodological support for the formation of a customer-oriented service policy of business structures.
REGIONAL AND SECTORAL ECONOMYArutyunova A.E., Chaikov N.A.STUDY OF INDICATORS FOR EVALUATING THE EFFECTIVENESS OF THE SYSTEM OF PHYSICAL CULTURE AND SPORTS IN THE REGION
Despite the humanitarian nature of physical culture and sports in terms of the implementation of the sphere of work at the state and municipal level (education of generations, development of able-bodied qualities in people, etc.), there is an accurate idea that managerial influences, the development of sports infrastructure, the number of people involved can and should be evaluated. Only in this case it is possible to analyze the resources spent by management functions. The study analyzes the existing methodological approaches to assessing the effectiveness of the functioning of the system of physical culture and sports in the regions. Tasks solved within the framework of the work: a selection of existing research projects on this topic was carried out; an analysis of the practices of the effectiveness of the system of physical culture and sports in the region was implemented; an author's set of indicators of the effectiveness of the sphere of physical culture and sports was developed.
FEATURES OF UNDERSTANDING COMPLEX DEVELOPMENT RURAL TERRITORIES IN CONDITIONS OF INSTABILITY OF SOCIO-ECONOMIC TRANSFORMATIONS
The study of the issues of integrated development of rural territories acquires new importance in the context of sanctions restrictions. The authors of the article give their own definition of the category of "integrated development of territories", based on the understanding of the meaning of a person and his requirements for comfortable living, not only in the sense of physical objects of civil infrastructure, but also in the possibilities of intellectual and professional development. In the materials of the article, the tasks of complex development of territories in the conditions of instability of socio-economic transformations are formulated. The authors propose a classification of the factors of integrated rural development for the work of state and municipal authorities; the characteristics of the factors make it possible to offer high-quality methodological materials for managing socio-economic transformations in rural areas.
PROMOTING YOUTH EMPLOYMENT IN THE REGION: AN INCLUSIVE PROJECT APPROACH
The article presents the experience of applying the project approach to solving the problems of youth employment, including persons with special needs, in the region (on the example of the Orel region). The necessity of drawing the attention of all parties involved in the educational process to the imbalance of expectations and reality about the labor market due to the conditions of insufficient awareness of students with disabilities about employment opportunities in the region is substantiated.
SMALL FORMS OF MANAGEMENT IN RUSSIA: ASPECTS OF FORMATION AND DEVELOPMENT
Small forms of management in foreign practice are serious competition to the largest sharks of agribusiness. The formation of peasant (farm) farms in Russia takes place has a century-old history. In this article, we have identified the principles of functioning and development of small business entities, their features, as well as the importance of state support for the systematic development of those sectors of the national economy that create a final product that is competitive not only for domestic use, but also capable of occupying a segment of the international market. The market economy requires a more rapid response, both by the state and by the peasant owner reproducing the final product that preserves the national security of the state. The main distinguishing feature of small and medium-sized enterprises in agricultural production is that they are more motivated to obtain the final product, use available resources more efficiently: land, technical, material resources. It should also be noted that the quality of the products produced by farmers is higher, it is grown in more environmentally friendly conditions, manual labor is used to a greater extent, less fertilizers are applied, fewer additives are used to stimulate the growth of products of both plant and animal origin. At the state level, fairly clear goals have been set for the development of agriculture. According to the Strategy of Sustainable Development of Rural Territories of the Russian Federation for the period up to 2030, the share of peasant (farmer) farms and individual entrepreneurs in the production of agricultural products by 2020 should be on average 13.4% in the country, by 2030 – 20%. However, for regions with less favorable weather conditions, it is necessary to more carefully promote the specialization of those branches of agriculture that will bring profit and contribute to the sustainable development of rural areas.
DIGITALIZATION AND ITS IMPACT ON THE MECHANISM OF AGRICULTURAL LAND USE
The study identifies promising directions for the digital development of the mechanism of agricultural land use taking into account the Strategy for the Development of the Information Society in the Russian Federation and the Strategy for the Digital Transformation of Agriculture for 2020-2030. Tools for digitalization of the industry have been named (Internet of Things, precision farming, monitoring the use of agricultural machinery, the use of "smart" technical navigation devices). As the planned results, the macroeconomic and social effect is determined, providing an increase in revenues to the state and municipal budgets, the agricultural tax base, reduction in inefficient subsidies, material and labor costs in the field of agricultural land use. Formation of the unified federal information system on agricultural lands (EFIS ZSN) is noted, the filling of which is currently insufficient. Cadastral works subsidized by the federal budget, accumulation of information on the location, boundaries and organizational and legal characteristics of agricultural land plots continue. EFIS ZSN provides data collection and aggregation within the boundaries of each field, municipal subject, subject of the Russian Federation, takes into account industry-verified, geo-linked information about agricultural lands at the federal level. Digital services are being actively formed in the regions ("My real estate objects", "The use of spatial data in control and supervisory activities", "Land simply", "Integrated development of the territory", "Smart Cadastre", etc.). The conclusion is made on the definition of priority measures for digitalization of agricultural land use, creation of a universal information field, the need for support state subsidization of cadastral works and full implementation of the state program "National Spatial Data System" designed for implementation until 2030.
ORGANIZATIONAL MECHANISM OF INNOVATIVE DEVELOPMENT OF GRAIN PRODUCTION IN THE CONDITIONS OF DIGITALIZATION OF AGRICULTURE
The article discusses the use of innovative technologies in agriculture. It is indicated that digital technologies provide significant assistance to farmers and agronomists. The authors present a logical model for the use of digital technologies in grain production: investments in digital solutions and their testing; reduction of production costs; increase in productivity and gross harvest; profit growth; increase in part of equity capital invested in innovative products. The article states that the development of digital technologies in agriculture should take place in three stages, these are: starting, intermediate and final. Attention is drawn to the fact that the subsequent stages of digitalization of grain production and their transition to a new technological order will require the involvement of new resources. This can only be achieved through the joint efforts of representatives of agribusiness, public authorities, scientific and academic organizations and financial institutions. The organizational mechanism proposed by the authors for the innovative development of grain production in the context of the digitalization of agriculture will affect the growth of economic efficiency indicators and accelerate the transition to a new sixth technological mode.
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