#3 / 2019

The article discusses the modern features of strategic planning of socio-economic development at the national and regional levels. Methodical approaches to the formation of sectoral strategies used in various regions of the Russian Federation are presented; analyzed the main practical results of testing these approaches when developing a development strategy for the agro-industrial complex of the Stavropol Territory; The main directions of supporting the development of agricultural territories are considered.

15-22.pdf

(150 Kb)

Economy of Agrarian-Industrial Complex

The article discusses the role and place of the technical base of the agricultural enterprise in the crop production system. Authors' classification of costs in crop production is presented. The place in it of direct costs for the operation of agricultural machinery is shown. An analysis of the structure of these costs in the industry under study was carried out, which showed that more than 55% of all operating costs are in depreciation and maintenance and machine repairs. The authors substantiated the objective possibility of reducing operating costs by organizing the effective use of mechanization.

23-29.pdf

(605 Kb)

The article reveals the essence and specificity of reproduction processes in the territorial agro-industrial complex. The results of a comprehensive analysis of reproduction processes in the agro-industrial complex of the Republic of Adygea, belonging to the group of problem (budget-deficit) regions of the South of Russia, are presented. Territorial and sectoral features and competitive advantages of the agro-industrial complex of the Republic of Adygea are revealed. The strategic directions of socio-economic development of the agro-industrial complex of the Republic of Adygea in the conditions of regional budget deficit and the current food embargo are highlighted.

30-40.pdf

(465 Kb)

Management

This article discusses the impact of corporate culture on the effectiveness of the organization. The scientific approaches to the definition of “corporate culture” are disclosed. It is noted that corporate culture is a strong competitive advantage, the basis of the long existence of the company's brand. The main components of the brand structure are highlighted, the composition of the brand resources of the enterprise is presented, the key component of which is the corporate culture. The models of corporate culture are analyzed on the example of a specific enterprise. The conclusion is made that timely diagnosis of the organization’s culture is one of the tools in solving the most important strategic tasks of the organization’s top management. It is noted that the study of corporate culture, which is the guarantor of the long existence of the company and its brand, allows you to adjust the organization’s management.

In the article the analysis of different theoretical positions defining the notion “efficiency”; identified and classified the factors influencing productivity of labour, which is necessary for assessment of activity of the enterprise; considers the issues of productivity indicators to assess the results of the labor of personnel; the necessity of having a mechanism of calculation and analysis of productivity at different hierarchical levels.

MARKETING

This article discusses the features of management and the formation of the product policy of the enterprise, describes its main directions and components. The retail system is widely developed at present, which entails the effective management of product policies and its main directions. The purpose of the study is to analyze the main areas of product policy management in the retail of Tander JSC of the Magnit retail chain, identifying competitive advantages and optimization points. Research objectives: to identify the main areas of product policy in retail; analyze the elements of the product policy of the retail network of Tander JSC of the Magnit retail chain and characterize the main advantages and promising points of development.

93-102.pdf

(312 Kb)

Sales forecasting enables effective planning and is an integral part of the decision-making process. The article deals with short-term forecasting models that have demonstrated sufficiently high predictive accuracy in relation to trend-seasonal time series. Two time series of sales volumes are investigated and, taking into account the presence and nature of seasonality, additive or multiplicative forecasting models are applied in them, respectively. Graphically presents the analysis of sales dynamics, which allows to identify emerging trends of decline or growth, as well as the results of comparison of the obtained forecast estimates of the applied models and the initial data. The implementation of calculations using the MS Excel table processor is described. The technique of short-term forecasts is proposed, which combines the mathematical apparatus of trend-seasonal modeling and the functionality of built-in functions and graphical visualization tools MS Excel.

103-109.pdf

(402 Kb)

Enterprise economy

In the article, the author sets the task of identifying implicit factors of the risk management mechanism when introducing fast-reacting production at a high-tech industrial enterprise. Changes in the situation in the external and internal environments of the company can lead to an increase in implicit indicators, which requires argumentation in terms of enterprise management for further forecasting of development scenarios. The author concludes that this will improve the management of a high-tech industrial enterprise and improve the effectiveness of decisions and events. During this, the author's analysis of risk involvement was presented as one of the key implicit factors. The proposed author's model of risk-involvement management demonstrates a certain order of activity. The article also presents the results of monitoring the effectiveness of the studied implicit factor in managing the duration of the order at the enterprise.

50-58.pdf

(445 Kb)

DIGITAL ECONOMY

In modern conditions, an increasingly important role in economic development is played by the digital economy, the main production factors in which are information and knowledge, as well as means of providing access to them, while the role of the driver of this development increasingly belongs to such a fairly young segment as the intellectual services sector. The article deals with the main functions of intelligent services; the classification of intelligent information systems is presented. Special attention is paid to the technology of network expertise, in particular, a noosourcing approach to the provision of intellectual services is presented.

41-49.pdf

(216 Kb)

PERSONNEL MANAGEMENT

The article discusses an integrated system of efficient use of labor potential, which is a set of interrelated and interactive systems research of labor potential and covers the following elements: a General index of the labour potential of an enterprise (sub: diagnostics of the level of education of enterprise personnel, evaluation of possibilities to increase productivity of the personnel; assessment of the health staff); a system of audit indicators influencing the management system of labor potential of the enterprise; system of competence influence on the efficiency of labor potential use (subsystems: forecasting and planning; acquisition; use; development and retention of competencies); system of personnel motivation efficiency management (subsystems: personnel satisfaction management; labor activity management; motivation hierarchy management and personnel incentive management). Effective use of labor potential contributes to: effective use of labor resources, the development of competent, innovation-oriented employees who turn services into competitive advantages of the enterprise and ensure sustainable socio-economic development of the state as a whole. All this emphasizes the relevance and timeliness of a comprehensive study of ways to improve the effective use of labor potential.

73-77.pdf

(276 Kb)

Human capital is usually understood as an economic assessment of the accumulated knowledge, skills and abilities that a person possesses, which play an important role in increasing labor productivity and contribute to the development of new technological innovations. In the transition to a digital economy, human capital is becoming a major factor in innovative economic growth. In this regard, the task of choosing the optimal approaches to managing the development of the national economy and the formation of human capital of the country is set for economic science and business practice. This article is devoted to the analysis of the most common approaches to the implementation of a comprehensive assessment of the degree of development of human capital at the national level.

78-83.pdf

(120 Kb)

The article discusses the properties of the most important structural element of human capital – health capital, which is based on investing in a person in order to form, maintain and improve his health and performance. The key features of health capital are the impossibility of acquiring or fully restoring health in the short term, the presence of certain limit barriers above which it is not possible to increase the level of health, and the fact that health continues to be a form of human capital in the absence of its implementation in the process labor activity. At the state level, an important role is played by the assessment of health capital losses, for which it is necessary to have information on the level of morbidity, disability and mortality, as well as objectively assess the economic costs associated with these processes. The paper proposes to move from the implementation of a rather expensive concept of improving medical care to the population to the concept of monitoring, reproduction, preservation and strengthening of public health as an essential element of human capital.

84-92.pdf

(285 Kb)